[AfriAm-Smith] Creating a Successful Media Relations Strategy Audio Reference Set

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Wed Jun 4 10:59:41 EDT 2014

Creating a Successful Media Relations Strategy Audio Reference Set


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<p style='margin-right:10px;'>In an age of social media and a 24-hour news cycle, failing to pay attention to media relations can be a costly error. Even small town communities and the public officials that lead those communities must be prepared for potential high profile crisis situations and challenges, and the barrage of media coverage that will often ensue. The only way to survive is through strategic communications planning and preparation. These reference materials will help you 
understand the social-media and never off media context in which we live and how media relations can tie directly in with legal and even government relations challenges. You will learn the essential elements to being prepared, including: developing key messages for your organization, creating core media materials, understanding the role of new media in your preparations, the value of developing media relationships, and the many forms of media outreach available.

		Lorman Education Services is proud to offer this 2-CD set  and 16-page reference manual from a recent teleconference on Creating a Successful Media Relations Strategy Audio Reference Set. These items will be a valuable reference material to your resource library. Please order by June 9, 2014 to ensure availability.

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Authored By
Frank Maisano, Bracewell & Giuliani LLP

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OnDemand Webinar (391291EAU)
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MP3 Download (391291MP3)
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	 - CLE 1.8 - ( Check States )

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Materials Designed for

city managers, municipal officials, administrators, board members, communications directors, public relations directors and attorneys.

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