[AfriAm-Smith] Creating a Successful Media Relations Strategy

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Fri Aug 8 11:01:26 EDT 2014

Creating a Successful Media Relations Strategy

August 20, 2014 | 1pm ET (12pm CT, 11am MT, 10am PT)
90 minutes including live Q&A

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Hear practical and proven media relation strategies and methods from a nationally recognized leader.

In an age of social media and a 24-hour news cycle, failing to pay attention to media relations can be a costly error. Even small town communities and the public officials that lead those communities must be prepared for potential high profile crisis situations and challenges, and the barrage of media coverage that will often ensue. The only way to survive is through strategic communications planning and preparation. This live webinar will help you understand the social-media and never off 
media context in which we live and how media relations can tie directly in with legal and even government relations challenges. You will learn the essential elements to being prepared, including: developing key messages for your organization, creating core media materials, understanding the role of new media in your preparations, the value of developing media relationships, and the many forms of media outreach available.

Key Agenda Points

	* The Importance of Understanding the Media
	* The Policy - Communications Nexus
	* Mechanics of the Game

View Complete Agenda

Who Should Attend

This live webinar is designed for city managers, municipal officials, administrators, board members, communications directors, public relations directors and attorneys.

Presented By

Frank Maisano, Bracewell & Giuliani LLP 

Sponsored by Lorman Education
	 - CLE

View Approved States
*Only registered attendee will receive continuing education credit.



ONLINE: [http://www.resourcegovernment.net/shop/add_item.php?c=1&p=3691178505&item=248838&md=502966:21:c21pdGhAYWZyaWdlbmVhcy5jb206MTQwODA4OjM4NDM0ODEyMTgg]

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Live Webinar ID: 394102
Priority Code: 3691-1785-05

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